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Skip-the-line tickets to the London Eye, the Tower of London, the Harry Potter Studio Tour and more — the experiences visitors book most, direct through GetYourGuide with instant confirmation and free cancellation.

★4.6 average across 206k+ verified reviews
Browse all 31 London tours
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From Crown Jewels to Thames sunsets — every tour vetted, every booking verified.

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Compare

The three most booked, side by side

Not sure which to pick? Here is everything that matters at a glance.

FeatureLondon EyeHarry Potter Studio TourTower of London
Price£25£85£37
Duration30 minutes7-9 hours2-3 hours
Rating★ 4.6★ 4.6★ 4.6
Reviews39,01110,82231,489
Free cancellation
Best forCouples, FamiliesHarry Potter fans, FamiliesHistory lovers, Families
Book NowBook NowBook Now

Reviews

What visitors say

“The Tower of London was incredible. Booking online meant we skipped the massive queue and walked straight in. The kids loved meeting the Beefeaters.”

S

Sarah M.

Manchester

Tower of London

“We booked the London Eye at sunset on a whim and it was the highlight of our trip. The views were absolutely breathtaking. So easy to book on mobile.”

J

James R.

Edinburgh

London Eye

“My daughter is a huge Harry Potter fan. The studio tour exceeded all expectations. Worth every penny. Free cancellation gave us peace of mind too.”

M

Michelle T.

Bristol

Harry Potter Studio Tour

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Plan

London travel guides

Expert picks and itineraries to make the most of your visit.

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First Time Visiting London: The Complete 2026 Guide

Everything first-time visitors need to know about planning a trip to London, from transport to top attractions.

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Best Walking Tours in London 2026: From Free to Premium

A comprehensive guide to every type of walking tour in London, from free tip-based walks to premium private experiences.

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Best Harry Potter Tours in London 2026: The Complete Guide

The complete guide to every Harry Potter experience in London, from the Warner Bros. Studio Tour to walking tours of filming locations.

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Best London Tours for Couples 2026: Romantic Experiences

The best romantic tours, evening experiences, and couple-friendly activities in London for 2026.

Decide

Is it worth it? Straight answers before you book

What each London attraction actually costs, and whether it is worth the money.

How Much Does It Cost to Visit Buckingham Palace in 2026?

The only bookable part of Buckingham Palace is the State Rooms, open in summer only, from £33 per adult. The Changing of the Guard outside the gates is completely free, so you can experience the Palace for nothing if you are happy to watch from the railings.

Read the answer

Is The Shard Worth It, or Should You Do the Free Sky Garden?

If you want the single highest open-air view in London and the Shard itself is not in your photos, pay the £24 for The Shard. If you want a genuinely good free view with the Shard included in the skyline, book the Sky Garden instead. Doing both is the honest ideal, because they show you two different Londons.

Read the answer

Is the Warner Bros. Harry Potter Studio Tour Worth It in 2026?

For Harry Potter fans, the Studio Tour is one of the best attractions in the country and well worth it. The £85 package with return coach transfer is the stress-free choice for visitors staying in central London. If you are not a fan of the films, though, it is a long half-day and your money is better spent elsewhere.

Read the answer

Is a Thames River Cruise Worth It? Which One to Book in 2026

Yes, a Thames cruise is one of the best-value ways to see London, but only if you pick the right one. The £17 Westminster to Greenwich sightseeing cruise is the sweet spot for most visitors. Save the £95 dinner cruise for a special evening, and skip it entirely if you only have an hour and a hop-on hop-off bus already covers your route.

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Is the London Pass Worth It in 2026? Do the Maths First

A sightseeing pass like the London Pass is only worth it if you visit roughly three or more paid attractions per day and pick expensive ones. If you plan a slower trip, lean on free museums, or only want two or three big sights, buying individual tickets almost always costs less. The pass rewards fast, attraction-heavy sightseeing, and punishes a relaxed pace.

Read the answer

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