Affiliate Disclosure

Last updated: 20 March 2026

How We Earn Revenue

Best London Tours (bestlondontours.co.uk) is a free travel guide that earns revenue through affiliate partnerships. When you click a link on our site and make a booking, we may earn a small commission from the booking provider. This comes at no extra cost to you. The price you pay is the same whether you use our link or go directly to the provider.

Our Affiliate Partners

Our primary affiliate partner is GetYourGuide, one of the world's largest online travel booking platforms. When you click a booking link on our site, you are taken to GetYourGuide's website where you can complete your purchase. GetYourGuide handles all payments, bookings, and customer service directly.

How Affiliate Links Work

Affiliate links contain a tracking code that tells GetYourGuide the booking came from our site. When you click one of our links, a small cookie is placed in your browser to track the referral. If you complete a booking during that cookie's lifespan, we receive a commission. This process is standard across the travel industry and does not affect the price you pay.

Pricing Information

Prices shown on our site are approximate and sourced from GetYourGuide at the time of writing. Actual prices may vary depending on the date, time, availability, and any promotions running at the time of booking. We recommend checking the current price on the booking page before completing your purchase.

Editorial Independence

Our editorial content is completely independent of our affiliate relationships. We choose which tours to feature based on genuine quality, visitor reviews, and value for money. We do not accept payment from tour operators to feature or promote specific tours. Our recommendations reflect our honest assessment of the best experiences available in London.

If a tour does not meet our quality standards, we will not recommend it regardless of the commission rate it offers. Our reputation depends on providing trustworthy, honest recommendations.

Why We Use Affiliate Links

Running and maintaining a quality travel guide takes time and resources. Affiliate commissions allow us to keep the site free for all visitors while continuing to research, update, and improve our content. Without this revenue, we would not be able to offer the level of detail and coverage that we do.

Contact Us

If you have any questions about our affiliate relationships or how we earn revenue, please contact us at contact@bestlondontours.co.uk.