Privacy Policy
Last updated: 20 March 2026
Who We Are
Best London Tours (bestlondontours.co.uk) is operated by Skillett Sites. Our website helps visitors find and book tours and attractions in London through affiliate partnerships with booking providers.
Information We Collect
We do not require you to create an account or provide personal information to use our site. We may collect anonymous usage data through:
- Google Analytics: anonymous browsing data including pages visited, time on site, and device type
- Vercel Analytics: anonymous performance and usage data
- GetYourGuide: when you click an affiliate link, GetYourGuide may set cookies to track the referral
Cookies
Our site uses cookies for analytics and affiliate tracking. These are:
- Google Analytics cookies (_ga, _gid): used to distinguish users and sessions
- GetYourGuide cookies: used to attribute bookings to our affiliate account
You can manage your cookie preferences using the banner that appears on your first visit. You can also disable cookies in your browser settings at any time. Note that disabling cookies may affect affiliate tracking but will not change the price you pay for any bookings.
Cookie Consent
On your first visit, we display a cookie consent banner at the bottom of the screen. You can choose to accept all cookies or limit usage to essential cookies only. Your preference is stored in your browser's local storage and remembered for future visits. You can clear this preference at any time by clearing your browser's local storage or site data.
Affiliate Links and Commission Tracking
Our site contains affiliate links to GetYourGuide and other booking platforms. When you click an affiliate link, the booking provider may place a cookie in your browser to attribute the referral to our site. If you complete a booking, we earn a small commission at no extra cost to you. This is how we fund the site and keep it free for all visitors.
For full details about our affiliate partnerships, see our Affiliate Disclosure.
GetYourGuide Cookies and Tracking
GetYourGuide is our primary affiliate partner. When you interact with GetYourGuide content or click a booking link on our site, GetYourGuide may set cookies to track the referral and improve your booking experience. These cookies are governed by GetYourGuide's own privacy policy, which you can review on their website. We do not have access to the personal data GetYourGuide collects through these cookies.
Third-Party Links
Our site contains links to third-party booking providers (primarily GetYourGuide). When you click these links, you leave our site and are subject to the privacy policies of those providers. We encourage you to read their privacy policies before providing any personal information.
Your Rights
Under UK GDPR, you have the right to access, rectify, or delete any personal data we hold about you. Since we do not collect personal data directly, this is unlikely to apply. If you have questions, contact us at contact@bestlondontours.co.uk.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date.